Quality Matters is the only full-service agency dedicated to creating quality-driven strategies and innovative communications that inspire member acquisition and optimize patient/HCP engagement to achieve better cost, care, and outcomes. Quality Matters creates value campaigns for its clients by integrating its understanding of quality measures/scores, population health management, and creative excellence on both a national and regional level. Our core services include member acquisition and retention campaigns, stakeholder education and engagement programs, branding, quality improvement, population health management, medication adherence, and care transitions.
Our mission is to improve quality in the accountable healthcare environment. Our aim is to support better patient/caregiver experiences and satisfaction, care coordination and safety, preventive health, and at-risk patient care, resulting in achievement of population health goals and lower costs to organizations.
Quality Matters leverages the current focus on quality to make it actionable for our clients in the healthcare marketplace: accountable care organizations, pharmaceutical manufacturers, provider groups, patients, employers, or policy groups. We are working to define the transformation to value-based care.
Olivia has over 20 years of experience in the managed markets, pharmaceutical, and healthcare industries, developing quality improvement and population health initiatives with national and regional customers such as Harvard Pilgrim, Health Net, United, and Aetna. In this capacity, she led the development of disease management, predictive analytics, patient and provider education, and behavioral change.
As the founder and EVP of the Quality Matters division of Sudler, Olivia is focused on developing innovative strategies and healthcare solutions to optimize new models of healthcare delivery (ACOs, PCMH) and related quality metrics and essential elements. A core component of QM's work focuses on opportunities for intervention and management throughout the care transition that harness the trifecta of patient, provider, and organized systems of care.
Prior to founding Quality Matters, Olivia worked with Boehringer Ingelheim, Daiichi Sankyo, Roche, and Lilly to help establish outcomes- and value-based strategies. While at Pfizer, she was responsible for the quality improvement strategy and resources across the portfolio and customer segments. At Merck-Medco, she codeveloped the first outcomes-based women's health disease management program with Harvard Pilgrim Healthcare, Kelsey-Seybold, and others.
Olivia is the founder of Quality Exchange, a company based on an integrated, data-driven, clinical decision support platform providing patients and healthcare providers with disease-specific clinical pathways or care maps at the point of care to manage quality in healthcare, standardization of care processes, and ultimately, improve outcomes.
Olivia is very active in national workgroups on evidence-based medicine (EBM) and comparative effectiveness research (CER) initiatives with key national thought leaders and stakeholders from AHRQ, academia, and payers. She has a public health degree in epidemiology and volunteers as a health education and behavioral change consultant.
Van has been working in the healthcare communications industry for over 10 years. As a Medical Director, she has been responsible for strategic messaging and promotional content development for pharmaceutical products for Alzheimer’s disease, hypertension, depression, stroke, pain, and allergy/asthma, among others. Additionally, much of her career has been in managed markets, working with clients to secure and maintain product access through development of unique value propositions, effective communication of health economic data, and strategic execution of value-add offerings.
More recently, Van was with a midsized pharmaceutical company, responsible for developing and delivering effective payer marketing resources in challenging and generic-laden marketplaces. As provisions of the Affordable Care Act began to take root, she became singularly engaged in understanding the new healthcare environment, identifying gaps and opportunities, and formulating strategies and resources to address new customers and challenges. With a strong desire to aid in the improvement of healthcare quality in this new era of value-based healthcare, she joined forces with Olivia Banyon at Quality Matters to provide customers with effective and actionable ways to enhance patient outcomes.
Van holds a PhD in Pharmacology and Toxicology from Virginia Commonwealth University, School of Medicine.
Jeff brings 14 years of experience in the healthcare marketing communications field to Quality Matters; having worked across an array of customer channels—payer, quality/population-based health, HCP, hospital/integrated-delivery networks, employer, advocacy, patient wellness, and diagnostic testing. Whether as a team leader or contributing partner, Jeff has led strategic planning, customer research and analytics, training, stakeholder engagement, and advocacy development throughout the course of his career.
Jeff has a broad range of therapeutic experience; including significant time working within chronic diseases such as cardiovascular disease, diabetes, COPD/asthma, depression, and arthritis/pain, which are among the most common, costly, and preventable diseases in the United States.
Additional category experience includes epilepsy, antivirals, antibiotics, women's health, vaccines, and most recently, novel therapeutics that treat ultra-rare diseases. Jeff has partnered with leading pharmaceutical manufacturers and interacted with industry experts at all levels with the common goal of improving access to care and empowering HCPs, patients, caregivers, and population health decision makers with knowledge, and engaging organized systems of care to become more efficient and effective.
Jeff holds a Master's of Public Health degree from Columbia University and continues to actively pursue professional interests such as healthcare reform, delivery system change, patient engagement, provider education, quality assessment and improvement, and public policy. His goal at Quality Matters is to apply his strategic marketing and communications skills to help patients, providers, and decision makers successfully navigate the complexities of our healthcare system.
Jeff was a 4-year varsity lacrosse player at the State University of New York at Geneseo and graduated with a bachelor's degree in economics. When he's not spending time with his wife and two young children, he is a volunteer lacrosse coach for the 3rd grade team. Every March, Jeff can be seen with a clean shaven head in support of the St. Baldrick's Day Foundation, an organization that raises awareness and funding for children's cancer.